Goal

To support the development of innovative strategies for substantially improving the demand for and use of evidence-based tobacco cessation products and services, particularly in underserved low-income and racial/ethnic minority populations where tobacco use is highest and treatment use is lowest.

Activities

• Develop and pilot-test an “innovation kit” for organizations to redesign cessation products and services.
• Develop a journal supplement or theme issue to help disseminate the research, concepts, recommendations and insights that emerged from the Consumer Demand Roundtable and National Conference.
• Continue to work with the X Prize Foundation on potentially including tobacco cessation efforts in future X Prizes.
• Determine the need for a 2008 Consumer Demand National Conference.

Resources

• Consumer Demand Design Principles: 8 IDEO Design Principles for Redesigning Tobacco Cessation Products and Services
• 6 Core Strategies for Increasing the Use of Evidence-Based Tobacco Cessation Treatments Report
• Peter Coughlan, A Design Framework for Smoking Cessation
• Peter Coughlan, Needed: A Consumer-Centered Paradigm for Tobacco Cessation Products and Services
• Carlo DiClemente, The Smoker's Journey: Macro and Micro Perspectives
• Gary Giovino, Purposes of a Tobacco-Related Surveillance System
• David Graham, Smoking Cessation & NRT: Consumer Insights
• David Levy, Dave Abrams, Patty Mabry, Modeling the Effects of Policies and Interventions on Adult Smoking Prevalence
• C. Tracy Orleans, Innovating to Build Consumer Demand for Tobacco Cessation: An Extraordinary Opportunity
• Saul Shiffman, Current Evidence-Based Cessation Treatments: Efficacy and Critical Ingredients